Why is having an online presence that important?

Let us consider the case of businesses that once had it nicelywith their customers using just their shop. That trend went on through the 80sand 90s too. But then came the dot com boom and the advent of websites startedhappening. 

With time, businesses started feeling something. Small and mediumbusinesses were still able to survive using oldfashioned ways. But those who had size and good earnings began feeling the urgeto go digital. They found their customers going to rivals and competitors. Theyfound the phenomenon worrisome and were wondering where it went wrong.

This is why an online presence became of quite some importance inthe world of today. In terms of agency-client quarrels/calamities, the reasonsare numerous and both parties in this regard are equally guilty.

First, one initial campaign hitting the ceiling is not enough evenif the success of it smashed records. With time, people forget thingsespecially when there are numerous competitors out there creating one afterone, campaigns that are an instant and long lasting hit with the people.Businesses must stay in people’s minds, and this doesn’t happen through a fewposts or a small campaign.

What happens is that clients think that the push they receive fromthe first campaign is more than enough and can get them where they want to bethen that is certainly not the case at all. A lot of agencies work quite hardin creating and making campaigns and plans to get clients where they shouldbe. 

Hence, following the initial steps of the plan and not followingthe others will results in a lot of disputes and numerous other problems too.

An onlinepresence today is necessary – it is life!

People may sarcastically remark that even the monster today hasgone digital. Online presence today is almost everything. Let us take theexample of consumers using skincare products. When no products are available atshops, Google is there to help them find the needed online retailers. 

The same goes for those who need skin treatments when shifting toa new place. The search engine has helped them find the best doctors, clinicsand hospitals for skin treatment. Moreover, with translators available (GoogleTranslate), language barriers are hence removed.

Online presence has helped websites offer themselves in multiplelanguages. This has helped many new people in new countries understand thelocal language and even be able to obtain help in their language as well.

Online presence is not just limited to websites. It can be foundon social media pages, and through them, numerous small and medium businesseshave been able to reach countless customers with relevant ease.

Some of these businesses post regularly while some post sparingly.Yet they have been able to engage a lot of customers and make them feel valued.Moreover, a lot of businesses, brands and organizations alike have beencreating a sustainable online presence, where they are able to invest and savewisely.

Professionals of SEO in Dubai explainthat boutique agencies have helped a lot of businesses, brands and companiesobtain higher ranks on Google and other search engines. This was done throughcreation of robust and worthwhile content supported by strong SEO and SEMefforts. The way pages of clientele appear at the top made it clear that theywere the top choice for their target audiences.

What happens if the online presenceis neglected?

Neglecting an online presence is a bad thing to happen. Not onlydo customers start switching towards competitors. They start unsubscribing fromthe emails and social media updates. When clients stop focusing on theirdigital aspect, they start falling down and their competitors start snapping uptheir customers.

There was a time when Facebook and Hi5 coexisted together. Thelatter was a social network that existed before the former, but the former tookthe world by storm and kicked Hi5 out of the market. Hi5 still exists, but itis not in use. Facebook innovated itself a lot but these days, it is not on theright side of the tracks.

Can Hi5 make a comeback? We cannot say. Facebook faltered becauseof parent company Meta’s wrongful ventures in violating user privacy and datasecurity. Yet, there are other networks and platforms that have improved theirsecurity and privacy. Now with web 3.0 making a loud entry, the internet is setto undergo another innovative change and step.

How good is a strong online presence?

A strong online presence helps customers purchase the neededproducts/services at anytime, anywhere either through a tap or a click.

Moreover, reviews and ratings are of quite an importance. A lot ofpeople have searched for restaurants and other places online through Google.They have also searched for honest reviews. They have helped shape thedecisions of many when it comes to purchase of products and services.

These reviews, especially the 5 star ones, are really good forbusinesses, brands and organizations alike. Not only do they build an elementof trust but also help people provide honest reviews.


Businesses, brands and companies alike must understand that intoday’s time, an online presence is needed. Boutique agencies and other ROIdigital agencies are key to helping them in this regard. Though they often lookfor what is most convenient, they must also look for the option which can helpthem stay afloat and in business.

Traditional marketing won’t be away but rather will exist withdigital for quite some time. Agencies and their clients must investconsiderably and wisely, their time, money and energy in the plan the agenciesmade for them. Their success is the agency’s success as well as that of theaudience too.

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