It’s no secret that most customers use their phones while shopping for different products. Therefore, It’s estimated that 82% of consumers while browsing aisles use the internet. So why not use this to your advantage? Businesses need to provide WiFi services to their customers.
Offering free WiFi for business organizations is not only good for raising customer satisfaction, but it’s also effective in marketing. Companies can use these WiFi marketing tools to convert data traffic into their potential customers. It has serious benefits for your business, too. For example, 50% of customers feel more confident and stay in a store for much longer if WiFi is available. In this article, I will tell you what is WiFi marketing and what are its benefits?
What is WiFi Marketing?
It is a kind of marketing when a business owner is offering free WiFi to their customers. A business owner can use the customer information and provide them with free WiFi. Business owners then use this contact information to send out marketing campaigns, like and SMS (text) messages to these customers.
Using WiFi marketing tools, your customers will encounter a signup page. Customers can start browsing the web on your store’s wireless network. Once they provide the contact information you’re requesting and agree to any other terms and conditions, they’ll be able to use your store’s WiFi. Companies can easily target customers if they provide free WiFi. So, Immediately after a customer connects successfully, a company can control which webpage loads first on their device.
Therefore, companies can easily customize their webpage so they can attract customers frequently. For example, you can choose to send anyone who connects to your free WiFi directly to your website. It’s also common practice to direct people to a special webpage that displays links to your website, your social channels, or even an exclusive coupon.
Benefits of Internet Marketing
Obtain Detailed Customer Analytic
When creating successful and effective marketing campaigns, WiFi analytics can be the missing piece that marketers have been looking for. In these modern days, every digital marketer knows that to succeed in today’s marketplace, companies need to conduct marketing campaigns. A company needs to obtain comprehensive data about its customers. Therefore, companies can obtain their customer information when customers are connected to your WiFi service. Customers can easily provide their social information and then they can use the WiFi. Therefore, using social a company can easily extract more information and provide customers with discounts.
Build a Detailed, Smart Customer Database
When customers decide to log in to your WiFi, your business system creates a customer profile for that customer. Any anonymous data discussed above that is associated with the customer’s device is added to the customer profile. Even if the customer never logs in again, their customer profile will be updated in real-time with their behavior data. These are the following main information that can be used in the database.
- Name
- Contact information
- Contact number
- Country name
- All customer behavior data
Create Automated Marketing Campaign
There are many companies that hire digital marketers to promote advertisements for products. In these modern days, many companies are using WiFi for business organizations. Therefore, customers use their WiFi services. However, automated marketing is one of the biggest benefits of internet marketing. It allows marketers to create a message and configure the system to send the message to specific customers whenever they meet the trigger criteria. These marketing techniques are very effective.
Improve Customer Loyalty
Perhaps the most valuable benefit of WiFi marketing is the ability to improve customer loyalty and trust for your brand. By sending targeted, personalized messages that resonate with your customers, you will inherently build their trust in your brand. It is an effective targeting technique to attract loyal customers. A company will know who your customers are and they will engage more actively with your messaging. This technique results in more loyal, higher-spending customers who will spread the word. A company will stay top-of-mind with your customers, so they think of your brand when deciding where to dine or order delivery.
Likewise, if you include discounts or specials with your messaging, the customer can benefit as well. It’s a win-win.
Final Thought
WiFi marketing techniques can make your business more successful and effective. There are many companies that are using these services to make their business efficient. There are many companies that are using these services to attract customers.