Online marketing is constantly changing, and if you want to be at the top of your game, then you’re going to need to constantly evolve. The first part of the process is something that isn’t discussed as often as it needs to be, and it’s choosing the best platform for your online business.
It’s easy to see that there are quite a few software tools to choose from in the online world. Many times it will come down to choosing from a complete online marketing platform, or email marketing software.
In this article, you’re going to see some of the comparisons between these two types of software tools and some of the reasons why you might want to use each of these tools.
Comparison of Online Business Platforms and Email Marketing Software
Before continuing on, it’s important that you know the difference between both types of software platforms.
What are Online Business Platforms?
Online business platforms are software that tends to have a large number of features and tools. For example, you can expect to see landing pages, sales funnel checkout pages, membership pages, and even sometimes its very own email marketing feature.
A few examples of these types of tools include Builderall, ClickFunnels, and Kartra. They are also commonly referred to as all-in-one platforms or all-in-one builders, simply for the fact that they have everything all under one umbrella.
What are Email Marketing Software Tools?
As you might have guessed, these software tools allow you to send emails to your subscribers list, as well as being able to perform many other helpful online marketing activities. Aside from sending broadcasts, you can also create autoresponder follow-up messages, as well as utilize advanced email automation.
Email marketing software tools have seen many upgrades in the past few years though. As many of them now allow you to create landing pages, sales funnels, and even webinars in some circumstances.
Examples of popular email marketing platforms include ActiveCampaign, Aweber, ConvertKit, and GetResponse. So what are some of the extra differences when it comes to these two types of platforms? That’s up next.
More Differences Between these Two Types of Platforms
Let’s start with online business platforms first. Overall, they are going to cost a little bit more than many of the email marketing software tools on the market. The reason for this is simple. Online marketing platforms tend to have many more features and tools when compared to email marketing software.
In fact, a great example of an online business platform versus an email marketing tool shows that there can be almost a one-hundred-dollar difference in the starting prices. That’s one of the biggest differences, the features, and price.
Another big difference is going to be convenience. Online business owners tend to love having everything in one spot. It creates less clutter and more peace of mind. Plus, you won’t be needing to glue a few different software tools together. With the use of an online business builder, you won’t have to worry about that.
Now, let’s talk about email marketing platforms. These software tools stand out from online business builders for the fact that they are usually focused on becoming the best at just one thing, email marketing.
Because of that fact, you won’t have to worry about using any type of faulty email marketing features. That’s a big reason why previous email marketing companies such as Aweber and GetResponse were mentioned, they’ve been out for many years now. They know email marketing and you just can’t go wrong with them.
Lastly, with email marketing software mostly focused on email marketing, you won’t have to worry about spending more on features that you don’t just need. That’s very beneficial for individuals who are just getting started. In other words, you won’t have to spend more money when you simply don’t need to.
Picking the Right Software Platform
Now comes the important decision. Should you use all-in-one software, or simple email marketing software for your online marketing efforts? The answer is easy, but there are going to be a few answers.
Let’s start with using some type of online marketing platforms first. You’re going to want to use this type of software if you want more than just an email marketing platform. Heck, usually you can get an email marketing feature with your online business platforms too.
You’ll also want to use an online builder if you don’t mind investing a little bit more money. As previously mentioned, these tools can cost a whole lot more compared to email marketing tools.
On the flip side, email marketing tools are perfect if you just want to use an email marketing tool. Maybe you want to build an email list of subscribers. Maybe you want to send broadcasts. Heck, maybe you just want to send autoresponder follow-up emails. It’s completely up to you.
Overall, email marketing platforms are perfect if you just want to utilize email marketing features. Plus, you’ll also have the nice benefit of being able to save a bunch of money at the same time.
There’s also going to be one more option, utilize both an online marketing platform along with an email marketing tool. This is made possible through the use of some type of integration. While it might be a little bit more expensive, you have the opportunity to combine some of the best all-in-one platforms, with one of the best email marketing tools. The choice is completely up to you.