Of the millions of artists living in the U.S. today, only a small portion makes a living from their art. In fact, three-quarters of all artists in the U.S. make less than $10,000 a year from their work. Nearly half make less than $5,000.
While that may make it seem impossible to earn an income from your art, those statistics don’t take into account how many people use their art as a creative outlet or pastime, rather than actively working to sell it or turn it into a full-time hustle.
Making a living from your art isn’t easy, but it isn’t impossible either. If you’re ready to take the next step and turn your passion into an income stream, keep reading to learn how to become a successful artist.
Narrow Your Focus
One of the hardest things to do as an artist is to narrow your focus. When you have a creative mind, inspiration can come from anywhere and can take your imagination in every direction.
But if you’re constantly taking on new projects, you’re depriving yourself of the chance to hone in on your top skills.
The most successful artists are those who have found their true talent and are working to nurture that talent. Whether you enjoy drawing, painting, sculpture, or any other kind of art, try to decide which you are the most passionate about, and which you already have the skills for. Then, commit to focusing your time and energy on that art form.
Determine Your Audience
Just as you need to narrow down the type of art you’d like to focus on, you also need to narrow down your audience.
When you’re first launching your artistic career, narrowing an audience can make it feel as though you’re limiting yourself and your potential sales. But the reality is that if you don’t have a set audience in mind, your art won’t be focused on selling to a set audience. As a result, you’ll sell less.
When you define an audience, you can also define the type of art they’d like to buy. For instance, if you want to sell to young buyers, only painting large canvases that take hours of your time will mean setting high prices that your customers may not be able to afford.
Instead, those young customers might enjoy prints or digital art that you can sell at a lower price point because they don’t take the same effort or time commitment on your end.
Open a Gallery
Opening an art gallery can feel like an impossible undertaking for a new artist. It takes time, money, and a lot of hard work.
However, doing so is an important step for the serious artist. It can help you commit yourself fully to making art your full-time job. It will also show buyers that you are a serious artist worthy of the investment.
A beautiful art gallery is a wonderful way to showcase your work in a way that faithful customers and new buyers alike can enjoy. Galleries are the best way for people to experience your art the way that you mean for it to be experienced, which is something that shopping for art on the internet just can’t do.
Becoming a Successful Artist
Becoming a successful artist doesn’t happen overnight. But with so many artist success stories out there, it’s more attainable than you might think.
If you’re looking for more tips to help you live a happy, fulfilling life at any age, check out the rest of our blog for more content like this.