Discovering, producing, or coming up with a new product can be both enthralling and exhausting at the same time. Seeing your business idea (your baby) grow and nurture into a successful business venture is highly gratifying. It also takes in a lot of hard work, patience, and energy. What’s worse is that it’s still a job half done. Once your product is ready to sell, the next thing you need to think about is ways to market it.
Marketing is a highly significant and essential step. Marketing can significantly impact the popularity of your product, attract potential customers, and increase your sales. Without a proper and adequate marketing strategy, your product will fail to get enough reach.
With the recent rise in work-from-home jobs, e-commerce businesses, and dependency on various online platforms, marketing from home is becoming increasingly popular. So, how it work? One way is through digital marketing, but that’s not all of it.
Whether you are a business owner looking to promote your product or a marketer, scroll down to read up about the most effective home-based marketing tactics. The best part; you can execute these straight from the comfort of your bed.
The best way to market your product online and from home is to make full use of search engine optimization. SEO increases your website’s visibility and searchability on different search engines such as Google, Yahoo, and Microsoft Bing. Once ranked amongst the top searches, SEO can attract a lot of o traffic to your site.
Hence, brushing-up on some SEO basics like keyword research, domain names, and building backlinks to formulate an effective search strategy will come extremely handy. SEO takes a long to show its full effect. But, the outcome is worth the wait.
- Email Marketing
Unlike search marketing, email marketing is quicker and delivers results much faster. Emails are the most professional source of online communication and a fantastic tool to use for marketing. There are nearly 3.9 billion email users worldwide, and the figure is likely to grow further. Almost 82% of users check their emails daily, emphasizing how email marketing is highly useful and beneficial.
Email marketing helps extensively market your product and allows your business to grow and increases return on investment. However, emails are only effective when written in such a manner that catches potential customer’s attention. For instance, a study shows that emails with personalized subject lines have a 26% higher chance of the reader actually opening and reading them.
Similarly, including video and images in your emails can increase your clickthrough rates. You also need to ensure not to include any deceiving information in your email. A to-the-point email is more likely to be appreciated by users.
Marketing via emails also does not require you to be present in an office or make physical visits to anywhere. You can quickly and conveniently send out emails while at home.
Blogging is an excellent way to attract traffic and promote your product. Blogs give your business a voice and help gain the credibility of your products. You can detail your newly launched or already-existing products and give customers an insight into your business. It helps strengthen customer relationships and grow businesses. Blogs also tremendously affect your search visibility and drive organic traffic to your site.
For example, suppose you’re selling custom-designed mugs and T-shirts from your home. In that case, a blog on digital art, fashion, and DIY guides can significantly help you increase your reach and generate more sales.
Blogs are less time-consuming to write and easy to publish. They are an effective way to get the word out and attract customers. Blogs are usually on the landing page of a website. However, not having a landing page should not stop you from blogging. Wherever you post your blog, consider sharing its link on social media to become more accessible for people to find.
3.Social Media Marketing
About 49% (3.8 billion) people around the globe have accounts on different social media platforms. 54% of these users browse through their accounts before purchasing an item, and 63% expect businesses to offer services via social media. These statistics prove what an integral role social media is playing in the world of digital marketing.
To say that social media is the king of marketing is an understatement. People are dependent on the ever-evolving social media expresses what a dominant marketing strategy it is becoming. Do you need to go out of your home to market your business or product on social media? Hell no!
Regularly posting on Instagram and Facebook can buy your business a lot of customers. Instagram, Snapchat, and Facebook have several promotions in paid advertisements and sponsored posts to help companies promote their products and services. These are easily understandable, hassle-free, and the reach extends to a large audience (depending on the package you choose).
Another exciting feature Instagram and Facebook recently added is the shop section. It directly links a particular product from the business’s website to Facebook’s or Instagram’s post. It makes it easier for people to discover your brand and shop with just a single click.
4. Create A Google My Business Profile
If you don’t have a Google business account, this is your call to make one. You can literally do this without even having to step out of bed!
Google business accounts make it much easier for customers to find out about your brand and improve business performance. Creating a Google business account allows you access to multiple features such as Google Maps, Google search, Google meets, google drive, and many others. You can display all the necessary information about your business, like address, contact details, website, and business timings.
A Google business profile can increase traffic and your visibility on the web. The newly added messaging function allows customers to post reviews about your product on your Google profile. Not only this, but it also allows you to chat with your customers and resolve any issues directly.
Pinterest is one of the most well-liked online sites for people to buy/sell products and build wish lists. It shows people what you are selling rather than just talking about it. However, you need to be wise to make full use of Pinterest as an effective marketing tool. The best way is to come up with a strategy that firstly includes creating a Pinterest business profile. Next, make an appealing cover board and brand it. Add a short, to-the-point, but crisp bio. Remember not to overdo your content; most Pinterest users are more interested in seeing products than reading about them. Lastly, focus on improving your Pinterest SEO.
And there you have it. Think you can manage all of this while being at home? With the right resources, we’re pretty sure you can!
Marketing is now very different from what it once was, thanks to digital platforms’ colossal evolution. There is significantly less need for marketers to run operations physically. Everything is now on-screen and online. Therefore, the supply of marketers willing to work-from-home is escalating, making marketing from home increasingly common.